Ford has been playing in virtual reality since 2005, when it introduced the tech to its “immersive” Virtual Evaluation Lab in Dearborn, Michigan. As many as five techies work with the dozens of engineers and designers who develop Ford vehicles, helping them navigate the computer realm to figure out the best design for automobile interiors. Working in virtual reality allows them to quickly and easily test dozens, even hundreds, of configurations to create a cabin that is comfortable, with a dashboard and controls that are intuitive and easy to use.
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